The Lagom+ Framework

Get more from
marketing your budget your team

Grow your brand, increase revenue and lower costs with a interim marketing executive in your business.

Why fractional CMO?

Affordable & scalable

Add 20 Years+ of Expertise Instantly

Independent & Self-managing

The Lagom+ Framework

Less guesswork.
More action.

We take the guesswork out your marketing. Our Lagom 360 framework makes sure both onboarding and execution runs smoothly and efficiently.

Onboarding Phase

No matter the size of your company, we always start by doing the proper research and understand your specific businesses challenges and opportunities.

Typical actions:

Interviews customers and employees
Marketing channels & media spend
Tech platforms and daily processes
KPI & Data review
High level communication strategy

Planning Phase

This phase aims to set out a clear direction for your company in the coming 3-6 months. If already that is in place – that’s great! Otherwise, we help you create it.

Typical actions:

Build out a high-level roadmap
Develop buyer personas & journeys
Define goals and KPI’s

Action phase

We break down the roadmap into actionable tasks and build out quickly.

Depending on your internal resources and team structure, this phase can mean we lead the daily marketing operations or only follow up on a weekly basis.

Advisory Phase

Most companies work in cycles with their marketing. After an initially intense period, our engagement can be reduced to focus on giving direction and leading indirectly.

Typical actions:

Monthly/Bi-weekly check ins
Advisory to CMO or management
Planning & presentations
Recruiting/vetting

Where do you fit?

I have a marketing team but no leadership

With more than 20 years of experience in digital marketing we know how to lead teams and provide direction, leadership and get results.

I have a team but we’re lacking some competencies in certain areas

Our network of skilled freelancers can help fill gaps in your department long term or as a short term solution.

I have stiff competition and I’m looking for a sharp, cost-effective strategy and quickly

Our industry heritage and expertise is from travel, education and retail. All mature online industries with fierce competition. We know what it takes to succeed in a competitive landscape.

I have reports and data but no clear way of understanding and applying it all

Making sure your brand story is correctly reflected in your marketing efforts is crucial to stand out from the crowd and be remembered. We are no designers, but we know how to get the most out of them.

Our team is great but the marketing looks so outdated

I have no idea where to start

Don’t worry. You are not alone and you are in good hands. Most of our clients struggle to find a direction that can lift their marketing above the rest. We love helping set a plan and make it come to life.

Looking for specific support, or just less commitment? Try our Lagom+ Agency Services

Building Direct Customer Relationships & E-Commerce

Strengthening Axkid's Market Presence

Introduction:

Axkid, a leading developer and provider of car seats in the European market, is headquartered in Gothenburg, Sweden. Recognizing the potential of direct customer engagement and e-commerce, the company embarked on a strategic initiative in 2020 to establish an online presence and strengthen customer relationships.

Challenge:

Axkid’s existing marketing team lacked the necessary skills and leadership to effectively execute the e-commerce project. A fractional Chief Marketing Officer (CMO) was therefore brought on board to drive the initiative forward, with a clear brief: build direct relationships with customers and make e-commerce an integral channel for Axkid’s long-term growth.

Solution:

Platform Selection: After thorough evaluation, WooCommerce was chosen as the e-commerce content management system (CMS) and HubSpot Marketing Pro as the all-encompassing marketing management and customer relationship management (CRM) solution for Axkid’s five primary markets.

Website Redesign: To provide an exceptional user experience, it was crucial to redesign the website, focusing on ease of navigation, aesthetically pleasing visuals, and streamlined content.

Marketing Strategy: A continuous marketing strategy was developed and implemented, leveraging Google and Meta advertising platforms to build brand awareness and drive traffic to the website.

Launch and Initial Growth: Over a six-month period, the e-commerce platform was successfully launched and began generating positive marketing ROI, thanks to the coordinated efforts of the fractional CMO and the dedicated marketing team.

Succession Plan: To ensure long-term success, it was vital to create a succession plan that would maintain the momentum generated during the initial launch phase.

Team Expansion: The final step involved recruiting two new team members for the marketing department, responsible for overseeing daily operations and guaranteeing Axkid’s continued success in the digital realm.

Conclusion:

The strategic decision to establish a direct channel to customers and launch an e-commerce platform has positioned Axkid for sustainable growth and increased brand awareness. The comprehensive approach, encompassing platform selection, website redesign, marketing strategy, and team expansion, has facilitated the successful execution of the project.

With a strong foundation in place, Axkid is now poised to strengthen its position as a market leader in the European car seat industry, while simultaneously nurturing direct relationships with customers through its new e-commerce channel. The collaboration between the fractional CMO and the dedicated marketing team has not only yielded immediate positive results but also set the stage for Axkid’s continued success in the years to come.